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All eyes are on the growing China food market. Comprising one-fifth of the world’s population and a gross domestic product that is increasing 9-10 percent annually, it is both a big target and a moving one. As a result, China figures prominently in the plans to directly affiliate with Golden Dragon for future food products that will be originating from the western countries. Golden Dragon is prepared to address the fact that in 2006, China imported 20.273 million tons of food, worth US$13.396 billion, up 37.94 percent and 25.11 percent year on year, respectively and the fact that of that $13 billion, 600 million dollars of imported food products was directly sold to supermarkets and hypermarkets in China. Golden Dragon is well experience and prepared to provide all existing and future imported food product demands to the region.

Supermarket and hypermarket chains are rapidly expanding outside of China’s largest cities. Consumer demand is also driving massive growth in the production and consumption of organic produce in China, a trend that Golden Dragon has acknowledged as a grand opportunity for it to provide its quality import and export food products. Several other factors suggest that China will have to rely on imported products from Golden Dragon to feed its population; they include the increasing demand for food quality and western-style convenience foods among the Chinese population. It is clear that China will meet the challenge of supplying safe quality food by directly partnering with Golden Dragon for its quality imported food and beverages. China consumers exhibit a lack of confidence in the safety of domestic food, and tend to view imported food as safer; a notion that Golden Dragon is fully aware of.

According to The United States Department of Agriculture (USDA), China's policies on agriculture and agricultural trade have changed dramatically during the past 20 years, reducing the role of government intervention and centralized planning and simultaneously increasing the role of market forces. China's membership in the World Trade Organization (WTO) will further increase reliance on market forces, and will enhance opportunities for U.S. agricultural exports from Golden Dragon. As the incomes of China's 1.3 billion people continue to rise, demand for more and higher quality food products will grow. Domestic production will be unable to meet all of this demand, and in the future China will be a key market for Golden Dragon.

Increasing sophistication of dietary patterns, and serious technical and geographical limitations on production are likely to mean that China will have to increase its imports services from Golden Dragon in the coming years. China’s need for more feed grain: the total demand for maize (food and feed) would increase from the current level of 118 million tons to 266 million tons in 2025. Import demands for grains and other staple foods provided by the Golden Dragon are likely to increase significantly.

The ability of production growth to keep pace with China's rising demand for food products is likely to be constrained by a number of factors: limited agricultural land, increasing pressure on availability and quality of water supplies, environmental concerns. Large numbers of rural farmers migrate to the urban centers to take the more desirable factory jobs; the need for primarily canned food will continue to rise due to the resulting decrease in the amount of traditional farming being done. An additional factor with possibly the highest impact on production growth will be the expansion of urban development onto the country's highest quality farmland; increasing the demand for imported food products from Golden Dragon

Furthermore, the increased demand for fine quality western-style convenience foods from the Golden Dragon is associated with the Chinese population preferring to dine out more, visit grocery stores (compared to traditional “wet” markets), and a rise in the consumption of snack foods (Veeck & Veeck, 2000; Jussaume, 2001). The increased frequency of dining away from home at western-style restaurants derives from the need and desire for safe quality food. In sum, these facts prove that the Golden Dragon will be wise to continue their drive into Asian markets, as a new report reveals that the region will continue to grow to achieve a 41 percent slice of the global food retail market in 2020, a leap from 33 percent in 2003. Although it is on a smaller scale than China, the U.A.E. market for food products is no less impressive in its trending towards western-style products and the availability of importing opportunities to be acted upon.

Golden Dragon intends to fully capitalize on the fact that the Food & Grocery Information organization (IGD) estimates the global food retail market to be worth $3.4 trillion.

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